The web has become the primary gateway for our customers. However, there are still many companies, architectural firms and developers who believe they can sell their products in the same way they did 10 years ago and neglect or ignore the importance of this medium for their business.
How to market properties has changed much in 10 years, but most estate agents seem to have taken note of this phenomenon. Long before the potential buyer come to shake hands with the seller, and has leaked hundreds, maybe thousands of properties. To elllo was based primarily on one thing: the image.
New generations of owners feel very comfortable and confident with new technologies. A website should be considered from the outset with this in mind.
These are some basic principles that must be taken into account when designing and developing a website to promote or market properties:
1. Photos
According to a survey of SIMA, Spain, in 2010, the photos are the item most valued by users when searching for properties online. Any real estate site that aspires to a minimum degree of seriousness should include good photos of their properties.
2. Price
According to the same survey conducted in SIMA, the second most valued is the price. Users are not useful view properties without price being one of the most important factors when making a decision.
3. District Info
Except the big chains, most real estate focus their work in an area or neighborhood. If the property also offers property, relevant information about the neighborhood on your site or through a blog that not only can help close a specific sale but may contribute to the loyalty of customer relationships.
4. Accessibility
Whether you sell products or services, you must have quick access to this information. The “intros” in Flash are usually long, tedious and generally serve no useful purpose. Always hinder access to important information. Nothing that is not necessary should occupy an important place. The fewer clicks or steps has to give, the better.
5. Usability
In human-computer interaction, usability refers to the clarity and elegance that is designed to interact with a computer program or website. Is it easy to navigate the site to find what we seek and our eyes go round visiting the site for clues to help us?
6. Search
It is not always necessary to include a search engine to filter the search results. If you do not have a sufficient supply of products, a search filter can be counterproductive because it will yield a low number of results. However, if we have an abundant supply of products a search engine or a filter system becomes indispensable.
5. Updating Data
For a web site to fulfill its purpose and is recommended should continue to maintain its information, products or services to date.
6. Design
We live in an era dominated by design over content, the image on the word or the object it represents. Visual impact it will produce will depend on the success of our business. Today no one doubts the popular saying that says that a picture is worth a thousand words. Beyond the truth of that adage, it is essential that the image we project falls short of our ideal.
Random Posts
Posted in Real Estate | 
Tags: Customer relationships, Customers, Developing a website, Important place
